We don’t like jargon or buzzwords, and would like to make your life a lot easier. So we will describe everything you need to know about SEO in an understandable manner.
The word SEO stands for “Search Engine Optimisation”. Which means the process of making your site as optimised possible, in order to get traffic from “free”, “natural” or “organic” search results on search engines, such as Bing, Yahoo, Google and DuckDuckGo.
All these major search engines have results based on the intend of the user, e.g. if you are looking for the best place to buy an iPhone the search engine will cross-check all its results to offer you the best place near you to buy your iPhone. By doing this it will take in account many technical factors. Your and our job is to fulfil those requirements to our best ability and by doing so end up higher in the search results of potential clients and customers.
The main job of a search engine is to organize all the data of the world wide web and make it readably accessible for its user. Therefore it will crawl and index all the billions of pages, documents, news, videos and media on the world wide web (www). Once this data is organized the search engine by use of an algorithm will provide the user with its most relevant results according to the user’s query.
One of the most important skills we apply is empathy. We have to understand you, your business, the intend, and how a user will search – so that we can make sure the right people visit your site. Once we establish what your target market is looking for we can more effectively reach them and avoid uninterested people from visiting your site. Because the moment a visitor has to return to Google and click on one of the other results – Google will count it as a negative factor.
The user search behavior is defined by three categories:
- Do – Transactional Query: this most of the times happens when someone wants to do something, literally anything from buying an airplane ticket to listening to a song.
- Know – Informational Query: I need information about a specific subject and I tend to a Search Engine. Think about queries such as; “what is the best restaurant in New York City?” or “who is the 40th president of the United States of America?”.
- Go –Navigation Query: I want to go to Broadway 321, kind of queries. Or it can be web related, such as a query to find Facebook’s domain in the search results.
Okay, so after the user’s query will he/she be satisfied with what they will find on your site? This is what the search engines ask themselves daily, at every query-result action on their servers. So the way we can use the user’s intend is to figure out what is the interests of your target market and optimize all of our settings in order to reach them the best. We use special tools for this and have never gotten it wrong.
01 SEO Consultants
This service is the most extensive, a consultant of our firm will be at your disposal the entire time. With this service you have the full choice of all our services. We start with our Research and Planning stage, and follow this process. Would you like to get in touch with one of our consultants? If so, please say hello to us here.
02 SEO Audits & Improvements
We offer the option for you to choose an audit and improvement plan – where we analyze your site, market, customers and data. We then will deliver the audit which is a extensive pdf file of all the critical points on your site and we will send you our suggested list of improvements
03 SEO Packages
Our service is obtainable in form of packages, where you will buy a X amount of hours and once that is finished you can terminate or continue with our service. It speaks to businesses that first want to see what SEO can do for them. We offer better prices the higher the amount of hours are. For a quote please contact us here.
04 SEO Copywriting
Content is one of the cornerstones of your site, and without proper optimization of the content you are never going to reach the right audience. We work together with writers specialized in technical and SEO writing. The languages we provide are Dutch, English, German, French and Portuguese (Brazilian & Portuguese).
Frequently Asked Questions
This is one of the most commonly asked questions, and we always have one simple answer. You will find people who sell you the idea of quick and easy 1st page ranking, but it’s most of the times a scam. We rather say that we are not sure how long it will take exactly, but on average it is between 6 to 12 months of work. It’s therefore more a journey than just a simple payment or investment.
Yes, if you hire Seekbo as your consultant it will be in your mail box whenever you request it. Be alert for companies that cannot provide you this, as most of the times it means that what they do can’t be shown, because it’s nonexistent, shady, or a scam.
We work in various different ways, and therefore you can tailor the cost of your business the way you like it. But to give you an estimation; we normally provide customers between 40 and 80 hours per month. The cost in that case is from 2000,- to 4000,- Euro per month. But again, there are so many ways of us to help you – so it completely depends on your needs and budget.
Let’s break down the total investment plan in the digital marketing space, and so giving you a clear picture of what should go to SEO. Let’s suppose that your revenue €10m is, and you decide to invest 10% of this in marketing and sales which is €1m.
The breakdown would be as follows, 25% should go to your regular sales resources. And another 25% should go to marketing. Which leaves us at 50%, or half-a-million for the digital space. We then recommend you to invest 40% (€200k) in SEO, 40% (€200K) in paid search and 20% (€100k) in content.
Of course are these numbers merely an example, but the formula can be applicable to all sorts of different revenue sizes.
Yes, we have clients all over the world, and we are able to meet you in your city to discuss what’s best for you. Or many times we will assist you over phone, mail or Skype. Many of our decisions are made by conference calls, or personal consultation sessions.
Choosing a SEO firm is extremely important for your business, so we recommend you to read up on SEO before deciding anything. Because many companies are out there to deceive you. The relationship with a firm is most important, it is compatible to law firms or architect firms. So our first recommendation is to make sure you trust them and feel that they will do everything to better your business. Secondly, we advice you to ask them for detailed reports and results of what they are doing – so before you sign ask them if they will provide that. Thirdly, we would ask you to request results of their other clients so you can see that they will deliver. Lastly, make sure you have looked at their site, and determine if this looks shady or excellent.